Song Hye-kyo Named First Asian Global Ambassador for Guerlain, Embarking on a New Chapter in Luxury Beauty

On January 16, Guerlain officially announced its collaboration with Song Hye-kyo, emphasizing that her elegance and widespread influence align perfectly with the brand’s values.
Guerlain CEO Gabriel Saint-Genez expressed his excitement about welcoming Song Hye-kyo as the new face of the brand, saying, “Song Hye-kyo embodies modern femininity and elegance, perfectly reflecting Guerlain’s artistic heritage.”

He added, “With Song Hye-kyo, a symbol of film, art, and beauty, we look forward to sharing the brand’s vision with the world.”
Sharing her thoughts on the appointment, Song Hye-kyo remarked, “Guerlain is a timeless brand that harmonizes tradition and sophistication. I am thrilled and honored to embark on this journey.”
Her first activities as an ambassador will kick off with upcoming skincare and makeup campaigns.
Founded in Paris in 1828, Guerlain is a brand that draws inspiration from nature to create unique beauty. It has been a leader in high perfumery and high cosmetics, with its products celebrated as works of art that go beyond functionality and cherished worldwide.

This collaboration with Song Hye-kyo is expected to strengthen Guerlain’s presence in the Asian market and broaden its connection with global consumers.

Meanwhile, Song Hye-kyo is set to star in the upcoming film “Dark Nuns,” which premieres on January 24. The thriller follows the story of individuals attempting a forbidden ritual to save a boy possessed by evil spirits, marking a significant transformation in Song Hye-kyo’s acting career and generating much anticipation.